This is the Privacy Policy of RŪME HOTEL SDN BHD, which includes its respective subsidiaries, related companies and jointly controlled entities. (hereinafter referred to as “RŪME HOTEL”, “we” or “us”). We recognize and respect your rights in respect of your personal data and information (“Personal Data”). This Privacy Notice sets out how we will handle your Personal Data in accordance with the Personal Data Protection Act 2010 (“PDPA”) and the laws of Malaysia. Provision of your Personal Data is voluntary. However, if you do not provide us your Personal Data, we may not be able to provide you the products or services you request or process your Personal Data for the purposes set forth below. Please understand that should you provide insufficient information, inaccurate information or decline to provide obligatory information that we request for, we may not be able to process your requirements and/or requests and ultimately be unable to provide you with your requirements and/or requests. It is acknowledged that the Personal Data collected and processed is obtained voluntarily and with your consent. 

Defining Personal Data

Personal Data refers to any information, which relates directly or indirectly to you. This includes any information that can be used to distinguish, identify or contact you. For the purposes of this Privacy Notice, Personal Data encompasses sensitive Personal Data, which relates to information relating to your health, political opinions, religious beliefs, etc.

What this Privacy Notice explains

This Privacy Notice explains:

  1. What kind of Personal Data we collect
  2. How we collect your Personal Data
  3. How we use your Personal Data
  4. Disclosure of your Personal Data
  5. Marketing and Promotional Communications
  6. Security of your Personal Data
  7. Your rights to access and correct your Personal Data
  8. Information we collect when you visit us online
  9. Updates to our Privacy Notice
  10. Withdrawing Consent
  11. Personal Data from Minors and other Individuals

What kind of Personal Data we collect

In order for us to operate in an efficient and effective manner and provide you with the best service possible, we may collect Personal Data from you which may include contact information about you, including but not limited to name, address(es), telephone number(s), email address(es), passport and visa information and other relevant contact information, identification details, transaction information such as credit card details, any information necessary to fulfil special requests (e.g., health conditions that require specific accommodation, purchase of goods and services), information captured on card key and other security systems, including a recording of your image on Closed Circuit Television (CCTV) and a recording of your voice from calls made to us, information you provide us regarding your marketing preferences or in the course of participating in surveys, contests or promotional offers, contact and other relevant details of corporations and individuals with whom we do business (e.g., travel agents, meeting and event planners)

How do we collect your Personal Data

We may collect Personal Data directly from you when you:

  • request for goods or services
  • make payment for goods and/or services
  • perform commercial transactions with us
  • fill up our registration card upon check-in/telephone/e-mail/web booking
  • subscribe to one of our mailing list and publications (for example, newsletters and brochures)
  • fill up enquiry and feedback forms
  • fill up any of our survey questionnaires
  • lodge a complaint with us
  • make a reservation
  • apply for job vacancies with us
  • attend interview sessions for employment purposes

Other than Personal Data obtained from you directly (as laid out above), we may also obtain your Personal Data from third parties we deal with or are connected with you, from such other sources in respect of which you have given your consent to disclose information relating to you and/or where otherwise lawfully permitted. We also use Closed Circuit Television (CCTV) to record footage at our premises.

How we use your Personal Data

We may collect Personal Data from you, which is to be utilized for one or more of the following purposes:

  • to be able to process any commercial transaction

  • for identification and verification purposes

  • for operational and administrative purposes

  • to provide customer support and services

  • fulfil contractual obligations to you

  • to comply with legal and regulatory requirements

  • to conduct marketing activities (for example, market research)

  • to send you information on products and services, special promotional offers, newsletters; and/or customer survey forms and questionnaires

  • to send you promotions and information on products and activities

  • to protect the safety and well being of yourself and/or other customers

  • to comply with any legal or regulatory requirements

  • to process your requested services

  • to facilitate your participation in any contests or events

  • to administer and communicate with you in relation to our services and/or events

  • to process any payments related to your requested service

  • for insurance purposes

  • to operate our premises in a manner which is physically safe, secure and befitting of health and safety requirements

  • for internal investigations, audit or security purposes

  • to conduct internal marketing analysis and analysis of customer patterns and choices

  • to comply with our legal and regulatory obligations in the conduct of its business

  • to contact you regarding products, services, upcoming events, promotions, advertising, marketing and commercial materials which we may feel interest you

  • to ensure that the content from our official website is presented in the most effective manner for your and for your computer and/or device

  • for purposes of employment with us

  • screen our orders for potential risk or fraud.

CCTV footage, in particular, may also be used for the following purposes:

  • for quality assurance purposes

  • to provide for the safety and security of staff, guests and other visitors

  • detecting and deterring suspicious, inappropriate or unauthorised use of our facilities

  • detecting and deterring criminal behaviour

  • conducting incident investigations

Disclosure of your Personal Data

As a part of providing you with our products and services and the management and/or operation of the same, we may be required or need to disclose information about you to the following third parties:

  • companies and/or organizations that act as our agents, contractors, service providers and/or professional advisers

  • companies and/or organizations that assist us in processing and/or otherwise fulfilling transactions that you have requested

  • our business associates and other parties for purposes that are directly related to the purpose of collecting your Personal Data

  • other parties in respect of whom you have given your express or implied consent

  • subject at all times to any laws (including regulations, guidelines and/or obligations) applicable to us.

Marketing and promotional communications

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We may use your Personal Data to provide you with information about our and third-party services and/or products, which may be of interest or benefit you, except where otherwise requested by you.

In certain instances, we may disclose your relevant Personal Data to our preferred merchants and strategic partners where your prior consent has been obtained and subject at all times to any laws (including regulations, guidelines and/or obligations) applicable to us. We take reasonable steps to make sure that our agreements with service providers include appropriate privacy and confidentiality obligations.

If you do not wish your Personal Data to be utilised for the purposes of marketing or should you change your mind in relation to your previous decision, you may opt-out from receiving such marketing or promotional material at any time. You may select the “unsubscribe” option provided in our email or please contact us at the details provided at the end of this Privacy Notice. We will abide by your latest written instructions to us.

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Security of your Personal Data

We will take reasonable steps to protect any Personal Data we receive from you from misuse and loss and from unauthorized access, modification or disclosure. We may hold your information in either electronic or hard copy form or retain third parties to hold that information on our behalf. Where required by applicable laws, Personal Data will be destroyed or de-identified when no longer needed.

Your rights to access and correct your Personal Data

We can assist you to access and correct your Personal Data held by us. Subject to the exceptions provided under Malaysian law, you can obtain information about your personal data stored by us and, may request access to see any information stored about you and request correction, updating, deletion or disabling of the same at any time. Kindly contact us in writing at the contact details provided below for this purpose. Should you have any queries, objections or complaints about the processing of your personal data or if you wish to limit the processing of your personal data please contact us in writing using the contact details provided below.

We reserve the right to impose a fee for access of your personal data in the amounts as permitted under law. In respect of your right to access and/or correct your personal data, we have the right to refuse your request to access and/or make any correction to your personal data for the reasons permitted under law.

Information we collect when you visit us online

If you choose to obtain information or do business with us online by visiting any of Rume Hotel’s official websites you may wish to know the following:
  1. Our official website
    • When you visit our official website, we collect standard internet log information and details of visitor behaviour patterns to ascertain the number of visitors to the various parts of the website. Such information is not linked to you as an individual. We use such information to evaluate and improve the features, guest experience and functionality of our official website.
  2. IP Address
    • We use your IP address to help diagnose problems with our server, and to administer our official website. Your IP address is used to help identify you and your membership information and to gather broad demographic information.
  3. Cookies
    • A cookie is an element of data that a website can send to your browser, which may store it on your system. We use cookies in some of our pages to store your preferences and record session information. The information that we collect is then used to ensure a more personalized service level for our users. You can adjust settings on your browser so that you will be notified when you receive a cookie. Please refer to your browser documentation to check if cookies have been enabled on your computer or to request not to receive cookies.
  4. Links to third party websites
    • Please be informed that this Privacy Notice applies solely to our official website and does not apply to any third-party websites you may access from our website. To determine how these third-party websites (e.g. Twitter, Facebook, YouTube) deal with your Personal Data, you should ensure that you read their respective privacy policies.

Updates to our Privacy Notice

We may review and amend this Privacy Notice from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Please check our official website on an ongoing basis for information on our most up-to-date practices. By continuing to deal with us or by continuing to engage or retain our services following the modifications, updates or amendments to this Notice, it is deemed that that you have accepted such modifications, updates or amendments unless you expressly stated otherwise in writing to us.

Withdrawing Consent

Please note that it is obligatory for us to process your Personal Data for the reasons stated above. Nonetheless, you may stop receiving promotional activities by selecting the “unsubscribe” option provided in our email or please contact us at the details provided at the end of this Privacy Notice. We will abide by your latest written instructions to us.

Personal Data from minors and other individuals

Our official website is not intended for individuals under the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence. As a parent or legal guardian, please do not allow the minor (individuals under 18 years of age) under your care to submit Personal Data to us. In the event that such Personal Data is provided to us, you hereby consent to the processing of the minor’s personal data and personally accept and agree to be bound by this Privacy Policy and take responsibility for his or her actions.

In some circumstances you may have provided Personal Data relating to other individuals (such as your spouse, family members or friends) and in such circumstances you represent and warrant that you are authorized to provide their Personal Data to us and you have obtained their consent for their Personal Data to be processed and used in the manner as set in this Privacy Policy.

Our Contact Details

Should you have any queries, concerns or complaints in relation to this Privacy Notice, kindly email it_dept@rumehotel.com.my